Antártica Press: A New Frontier in Journalism

Antártica Press is a trailblazing initiative in journalism, focusing on vital yet often overlooked global issues. Its coverage spans a wide range of social and environmental conflicts, aiming to construct a detailed narrative of the ongoing global humanitarian crisis. What sets it apart is its commitment to on-the-ground reporting, providing authentic, in-depth coverage directly from the areas affected. Additionally, it adopts a unique approach in its publishing frequency, prioritizing the impact and depth of its stories over the regular news cycle, thereby ensuring a more profound connection with its audience.

My role: As a Product Consultant at Antártica Press, I collaborated with founder Joaquín Sanchez Mariño to conceptualize this pioneering media venture. My responsibilities were multifaceted, encompassing the initial ideation phase, differentiating the brand in a competitive market, team recruitment, and establishing the brand's tone and identity. I spearheaded the supervision of the brand and website design, ensuring both resonated with our envisioned audience and values.

Challenge: The main challenge was not just to surface intricate and pivotal issues often neglected in mainstream discourse, but also to present them in a way that captivates and educates. These topics, crucial for informed public dialogue, required a thoughtful approach to ensure they resonated with a broad audience.

Solution: To meet this challenge, our strategy was twofold. Initially, we focused on creating diverse, in-depth content including investigative reports, documentary videos of varying lengths, and interactive digital narratives. The following challenge was integrating this varied content into a cohesive, user-friendly digital platform. Our solution was a meticulously designed website, with a keen focus on mobile optimization. This design prioritized clarity, ease of navigation, and responsive design, making our content not only compelling but also accessible.

Impact: The project successfully positioned Antártica Press as a significant voice in global journalism. Our unique approach led to increased public awareness on critical issues, substantial growth in audience engagement, and recognition as a credible source of in-depth, impactful journalism.

Skills: Product Development Brand and Identity Building Audience Engagement