SmartOutlines: SEO-Optimized Content Creation Tool

SmartOutlines started as an internal tool for an SEO project within Fiera Venture Studio. It's an article outline builder optimized for SEO, utilizing SEMrush data and Google search trends.

My role: I led the initial ideation of the tool, recognizing its potential as a game-changer in SEO-optimized content creation. Beyond overseeing the development process, I played a key role in the strategic decision to market SmartOutlines as a service. This decision was based on its significant value for content creators, offering a unique solution to enhance their SEO effectiveness and streamline their writing process. My responsibilities encompassed both the creative and commercial aspects, guiding the project from a conceptual internal tool to a valuable market-ready service.

Challenges: The project faced the intricate task of integrating complex SEO data into an intuitive and efficient tool for writers. The primary challenge was to simplify the process of creating SEO-optimized article outlines without compromising on the depth and accuracy of SEMrush and Google search data. It required balancing the technicalities of SEO with the practical needs of content creators, ensuring the tool was both powerful and accessible.

Solutions: To address these challenges, we developed an advanced algorithm that intelligently analyzed SEMrush and Google search data to suggest optimal article structures. This system not only streamlined the outline creation process but also ensured that the end content was perfectly tuned for SEO performance. The solution bridged the gap between sophisticated SEO analytics and user-friendly content creation, transforming complex data into actionable insights for writers.

Impact: While SmartOutlines showed potential, we ultimately did not launch the tool externally due to a strategic pivot within the company. However, one notable achievement during its development was the testing of an AI-driven feature for generating article drafts based on the SEO-optimized structures we developed. This pioneering work, predating the release of tools like ChatGPT, marked an innovative step towards integrating AI in content creation, demonstrating the tool's advanced capabilities and the foresight of our team.

Skills: Product Management SEO Optimization Data Integration User Experience Design

Onboarding prototype: