Corta: Brief News Articles

Corta.com is a digital news media platform that provides brief news articles and multimedia content tailored for a young audience with limited time for in-depth reading.

My role: As a Product Consultant at Corta, I contributed to shaping the different products, branding, and journalistic style of the news media organization. I provided insights and guidance to help Corta establish its identity and approach in the fast-paced digital news landscape.

Challenge: The challenge was to create a news platform that effectively delivers high-quality news in a brief format while maintaining trust and credibility in an era where clickbait and misleading news practices are common.

Solution: To address this challenge, Corta prioritizes straightforward language, concise articles, and a user-friendly reading experience to cater to its time-conscious audience.