FIBRA Studio: Purpose-driven Content Agency

FIBRA is a pioneering content agency aimed at assisting companies, organizations, and governments in designing and implementing purpose-driven editorial strategies. The focus is on building community, conversation, credibility and social commitment.

My role: Crafting the strategy alongside the Chief Marketing Officer (CMO), leading the outsourcing for design and branding (Bernardo + Celis), overseeing the development of the website, and supervising initiatives with various customers including MercadoLibre, Globant, Accenture and Facebook.

Challenges: Creating a new form of communication and interaction in areas such as climate change, inclusion and gender equality, which are often complex and sensitive topics for companies and governments.

Solutions: We developed a range of services that include rethinking business strategies with a social purpose, applying journalistic practices for deeper community understanding, and creating empowering organizational cultures.

Impact: FIBRA Studio quickly became a major revenue source for RED/ACCIÓN, showcasing its success in delivering purpose-driven content. It attracted high-profile clients, significantly boosting the company's financial and social impact goals.

Skills:

Client Relationship Management Project Management Business Model