Immersive video experience: "My house is flooding"
Company
RED/ACCIÓN
Duration
2 months
Position
Head of Product & Design
Company
RED/ACCIÓN
Duration
2 months
Position
Head of Product & Design
"Mi casa se inunda" (My house is flooding) is an immersive video experience that turns your phone into that of Fer, a resident from the Buenos Aires suburbs affected by the floods. Over 4 minutes, real photos, videos, and audios recreate her ordeal and those of other neighbors. This project highlights the plight of residents in 4,416 popular neighborhoods in the country, where 62% of the areas face flooding issues.
My role: My responsibilities included conceptualizing the best way and format to present this issue, overseeing the video script's development, editing and its distribution.
Challenges: Create and foster empathy in the audience towards a problem often perceived as distant.
Solutions: We collaborated with Fer for two months, collecting real-time videos during rainy days. All the images and content were authentically recorded by her, providing a genuine insight into the situation.
Impact: The project won the 2020 Society of Inter-American Press (SIP) award in Mobile News Coverage. The prize money was used to repair Fer's house roof, preventing future flooding.
Skills:
Creative Problem Solving
Project Management
Storytelling
Company
RED/ACCIÓN
Duration
2 months
Position
Head of Product & Design
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© Copyright 2024. All rights Reserved.
© Copyright 2024. All rights Reserved.