Immersive video experience: "My house is flooding"

Company

RED/ACCIÓN

Duration

2 months

Position

Head of Product & Design

Company

RED/ACCIÓN

Duration

2 months

Position

Head of Product & Design

"Mi casa se inunda" (My house is flooding) is an immersive video experience that turns your phone into that of Fer, a resident from the Buenos Aires suburbs affected by the floods. Over 4 minutes, real photos, videos, and audios recreate her ordeal and those of other neighbors. This project highlights the plight of residents in 4,416 popular neighborhoods in the country, where 62% of the areas face flooding issues.


My role: My responsibilities included conceptualizing the best way and format to present this issue, overseeing the video script's development, editing and its distribution.


Challenges: Create and foster empathy in the audience towards a problem often perceived as distant.


Solutions: We collaborated with Fer for two months, collecting real-time videos during rainy days. All the images and content were authentically recorded by her, providing a genuine insight into the situation.


Impact: The project won the 2020 Society of Inter-American Press (SIP) award in Mobile News Coverage. The prize money was used to repair Fer's house roof, preventing future flooding.


Skills:

Creative Problem Solving Project Management Storytelling

Company

RED/ACCIÓN

Duration

2 months

Position

Head of Product & Design

© Copyright 2024. All rights Reserved.

© Copyright 2024. All rights Reserved.

© Copyright 2024. All rights Reserved.