RED/ACCIÓN: Redesign Ethos

This project at REDACCION was about embracing a culture of continual improvement. The initiative involved a biannual redesign ethos, focused on simplifying deep article reading, reducing page load times, streamlining newsletter designs, and giving visual identity a prominent place.

Challenges: The challenge was to regularly innovate and enhance the user experience while maintaining a balance between a minimalist design and the need for an engaging, comprehensive interface.

Solution: The team developed a dynamic, user-friendly website design, prioritizing readability and a smooth cross-device experience, and simplified newsletters to align with the visual identity.

Impact: This redesign led to improved user engagement, more focused content consumption, and solidified REDACCION's position as a leader in quality journalism.

Skills: Adaptive Design Strategy Performance Optimization Visual Identity Integration

Before:

After:

Previous newsletter design:

New newsletter design: