RED/ACCIÓN: Creating a Social Media Identity

This project, initiated with the addition of graphic designer and illustrator Pablo Domrose, aimed to reconstruct the visual identity of RED/ACCIÓN. The challenge was to transition from a palette of strong, contrasting colors to a more subdued scheme, reflecting the media's ethos of providing depth and a sense of calm in reporting.

Challenges:

• Reconstructing the visual identity to align with the media's goals.

• Implementing a new graphic system and color palette across social media platforms.

• Organizational changes within the team to support the new social media strategy.

Solution:

• Developed a consistent graphic system, still evolving, and introduced a new chromatic palette featuring pastel colors.

• Redefined team roles to support a strategy focused on more graphics, videos, and a closer tone to the audience.

• Maintained a balance between new content forms and the preservation of visual and editorial identity.

Impact:

• A significant transformation in social media presence, aligning with the media’s editorial principles and target audience.

• Enhanced audience engagement and identification with the media's brand and content.

Skills: Product Management Brand Identity Design Team Leadership

Old palette:

New palette: